The New York company has raised $15.25 million in Series A financing, co-led by Maveron and Northzone, with participation from several others including Greycroft Partners, Steadfast Venture Capital and First Round Capital.
“It’s an end-to-end platform that is the single best place for guys who are looking to keep their hair,” Thirty Madison co-founder Steven Gutentag told TechCrunch.
AskMen names Keeps as the best prescription remedy for hair loss. Saying, "Keeps brings direct access of the high-quality, FDA-approved medications Minoxidil and Finasteride to men on an auto-refilled schedule every three months at an affordable price."
The Upstart 100 is CNBC's exclusive list of promising young start-ups, featuring a diverse group of companies that are building brands and breaking industry barriers on the path to becoming tomorrow's household names.
With a reputation as one of the leaders in talent and creativity, NYC tech has high standards to meet. Fortunately, the new year brings with it a host of new companies making waves in their industries, and Built In NYC — as well as a number of VCs and investors — is taking note.
Keeps Co-Founder Demetri Karagas discusses what his start-up is doing to prevent and treat male pattern baldness in a cheaper, more efficient way.
The year's best new grooming products use innovative approaches to help you put your best face forward. Keeps, which focuses specifically on helping men prevent hair loss, hit the market at the beginning of 2018.
In January 2018, Steve Gutentag and his co-founder Demetri Karagas launched Keeps, a startup that connects men to doctors who specialize in treating hair loss and then ships medication to those men directly. The company has raised $7.5 million from investors including Maveron, First Round Capital, Greycroft Partners and Imaginary Ventures.
Keeps has been named one of GQ's Best Grooming Subscription Boxes for Men amongst other top subscription services such as Dollar Shave Club, Birchbox Grooming, and Harry's.
Thirty Madison’s first proprietary brand Keeps launched earlier this year and is scaling fast. Their second brand Cove will launch later this year to provide a personalized solution for migraine headaches.
As Gutentag and Karagas set about launching Keeps, a subscription service with finasteride- and minoxidil-based products, they knew they would have to reframe hair loss as a normal, preventable issue for young men, rather than a shameful inevitability for the middle aged. They needed, says Gutentag, a brand “that would resonate and be approachable to the average guy."
Since time immemorial, guys have been trying to figure out what to do about hair loss. And with good reason—whether you wanted to express devotion to an unseen deity, convey wealth or fertility, or even just let people think "this guy's probably in a band," growing a full head of long and healthy hair has traditionally been a great way to do it. But as many guys have learned, nature tends to have other plans.
The investment is expected to ensure that Keeps remains the go-to treatment for men experiencing hair loss to get access to affordable.
The company plans to use the new money to launch a platform that will cater to patients with migraines, which it will call Cove. The platform will offer users virtual consultations with doctors and track their migraine incidents. Users will then get treatment through the mail, according to the company.
A new brand is focusing on early intervention. Keeps offers online diagnoses and regular deliveries of subtly packaged, low-priced prescription medication.
Keeps was listed as one of the 9 best products to start the year off right by GQ. "It’s no secret that this stuff works"
Founded by two former Google employees, the brand is backed by executives from Net-a-Porter, Birchbox and Maveron.
“It feels different than, say, ‘Oh, I can't eat pizza and wings every single night and stay skinny,’ where you feel like you can take action and see results. This feels like something you can’t control, and that's really anxiety-inducing.” Our co-founder Steven Gutentag spoke with InStyle about why hair loss can be so scary for men and the men's hair loss industry.
Keeps was named by The Manual one of the best men's grooming products subscription boxes, among other top brands like Birchbox, Harry's, and Scentbird.
Keeps was ranked as one of the top telemedcine brands disrupting the medical system, making access to medical services more efficient, transparent, and cost effective.
Keeps is one of a few new men’s health providers tackling men’s hair loss that we really like. They have the same, FDA-approved medicines that you’d get from your primary care physician, plus low prices, and they can diagnose, prescribe, deliver meds to you without you having to leave your couch.
These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men’s hair loss, rather than bringing hair back.
Launching this week, Keeps—a revolutionary grooming line based entirely online—allows men facing hair loss to avoid embarrassing interactions with pharmacists and store clerks.
Keeps offers a personalized digital shopping experience for men to get individualized treatment plans to prevent hair loss.
We’re not just building Keeps for a guy who cares about grooming and his looks,” says co-founder Steven Gutentag. “For us to be successful, it’s about making the brand and solution geared toward the average guy who has hair and doesn’t want to lose it. When we think about design and messaging, we want it to be matter-of-fact.
Wouldn’t it be cool to consult a hair doctor online, no fees applied, and get your prescriptions sent directly to your front door?
High Snobiety names Keeps as the best men's hair loss brand in their list of top brands providing "convenient, at-home, and affordable solutions to your most embarrassing and debilitating body problems."