The New York company has raised $15.25 million in Series A financing, co-led by Maveron and Northzone, with participation from several others including Greycroft Partners, Steadfast Venture Capital and First Round Capital.
“It’s an end-to-end platform that is the single best place for guys who are looking to keep their hair,” Thirty Madison co-founder Steven Gutentag told TechCrunch.
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Keeps Co-Founder Demetri Karagas discusses what his start-up is doing to prevent and treat male pattern baldness in a cheaper, more efficient way.
In January 2018, Steve Gutentag and his co-founder Demetri Karagas launched Keeps, a startup that connects men to doctors who specialize in treating hair loss and then ships medication to those men directly. The company has raised $7.5 million from investors including Maveron, First Round Capital, Greycroft Partners and Imaginary Ventures.
Thirty Madison’s first proprietary brand Keeps launched earlier this year and is scaling fast. Their second brand Cove will launch later this year to provide a personalized solution for migraine headaches.
As Gutentag and Karagas set about launching Keeps, a subscription service with finasteride- and minoxidil-based products, they knew they would have to reframe hair loss as a normal, preventable issue for young men, rather than a shameful inevitability for the middle aged. They needed, says Gutentag, a brand “that would resonate and be approachable to the average guy."
Since time immemorial, guys have been trying to figure out what to do about hair loss. And with good reason—whether you wanted to express devotion to an unseen deity, convey wealth or fertility, or even just let people think "this guy's probably in a band," growing a full head of long and healthy hair has traditionally been a great way to do it. But as many guys have learned, nature tends to have other plans.
The investment is expected to ensure that Keeps remains the go-to treatment for men experiencing hair loss to get access to affordable.
A new brand is focusing on early intervention. Keeps offers online diagnoses and regular deliveries of subtly packaged, low-priced prescription medication.
The company plans to use the new money to launch a platform that will cater to patients with migraines, which it will call Cove. The platform will offer users virtual consultations with doctors and track their migraine incidents. Users will then get treatment through the mail, according to the company.
Founded by two former Google employees, the brand is backed by executives from Net-a-Porter, Birchbox and Maveron.
These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men’s hair loss, rather than bringing hair back.
Launching this week, Keeps—a revolutionary grooming line based entirely online—allows men facing hair loss to avoid embarrassing interactions with pharmacists and store clerks.
Keeps offers a personalized digital shopping experience for men to get individualized treatment plans to prevent hair loss.
We’re not just building Keeps for a guy who cares about grooming and his looks,” says co-founder Steven Gutentag. “For us to be successful, it’s about making the brand and solution geared toward the average guy who has hair and doesn’t want to lose it. When we think about design and messaging, we want it to be matter-of-fact.
Wouldn’t it be cool to consult a hair doctor online, no fees applied, and get your prescriptions sent directly to your front door?