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The bald truth

Learn more about the causes of hair loss and what you can do to prevent it.


Hair loss, as represented by fallen hairs

Male Pattern Baldness, also known as androgenetic alopecia, is the most common form of hair loss. And it happens earlier than anyone expects. In fact, 2 out of 3 guys will experience some form of MPB by the time they’re 35. Even with today’s advancements in science, there’s still no known cure. The good news? There are proven treatments that can combat the symptoms.

2 out of 3 guys will experience some form of Male Pattern Baldness by the time they’re 35.

American Hair Loss Association


A human genome, a partial cause of hair loss

Genetics are the most common cause of hair loss. But don’t blame Mom. You can inherit the baldness trait from either side of your family. A recent study found that there are actually 287 genetic regions that contribute to male pattern baldness.

External factors can also play a role. Using harsh chemical dyes and relaxers can exacerbate the situation, while stress or an unbalanced diet can also lead to additional hair loss.

When it’s something else

Sometimes hair loss can be a symptom of a more serious illness or nutritional deficiency. That’s one of the reasons why it’s so important to talk to a licensed physician about any significant shedding. They’ll evaluate your medical history, as well as your hair loss, to make sure everything is okay.


Good news. There are two safe and effective formulas — minoxidil and finasteride — that are FDA-approved for preventing hair loss. Depending on your condition, your doctor may recommend one or both of these treatments.

In addition, Keeps offers a prescription shampoo to help clear your head of any dandruff, itching, or flakiness that can prevent your hair from looking as good as possible.

While there are other options out there that range from hair transplants to DHT-blocking shampoos to vitamins, an approach that includes finasteride and minoxidil is the most effective option if you want to keep the hair you have today (not to mention it’s affordable and backed by science).

An eye dropper of Minoxidil

Minoxidil (generic Rogaine®) is a topical treatment that’s most effective for regrowth along the top of your head and crown.

Learn more about minoxidil

a capsule of finasteride

Finasteride (generic Propecia®) is a prescription pill that’s primarily used to stop further hair loss across the entirety of your head, including receding hairlines.

Learn more about finasteride

All drugs come with possible side effects.

A common concern with finasteride is the possible sexual side effects – like loss of libido or erectile dysfunction. During clinical trials, less than 4% (3.8% to be exact) of users experienced some form of these side effects. In most of those cases, the side effects were experienced in the beginning and resolved over time, both with and without continuing to use the drug. For more details, we recommend reading the full drug information on minoxidil and finasteride.

In case you were wondering

Things that
do not cause
hair loss

  • Soap bubbles

    Seriously, keep showering.

  • The sun

    But don’t forget the SPF.

  • A hat

    Your fedora is just ruining your life in other ways.

  • A tissue box

    You do you.

  • Arm flexing
    Natural high testosterone

    Sorry, we know it’s nice to think you’re just too manly for hair.

  • Venus symbol
    Just your mom

    Your dad is probably to blame too. (Equality, now!)

Time to
take action

Choose the doctor-recommended treatment plan that’s right for you, at half the cost of your local pharmacy.